Video marketing is the new hot talk of the town. With SEO trends turning to video results video marketing has also come into the limelight. It’s not like video marketing was introduced recently. But marketers are considering amping it up through new techniques and technology.
With the revamping, video marketing is also including new headlines of the business sphere. It’s none other than a coworking space. By now, you must have seen or gone through this epic change.
Coworking spaces are getting popular day by day. But to stand out from the crowd, coworking spaces do need the best marketing strategies. So to attract new members, coworking spaces are turning to video marketing.
Ideas To Note Down
With the spreading of video marketing, you need to be safe from useless strategies. To do so here, we have compiled some of the best video marketing ideas to attract new members to the coworking space. You can also check out the best coworking space in Gurgaon (or) some of the best virtual offices in Gurgaon.
1. What You Stand For
Every coworking space has a story behind its opening. It’s the best way to connect with members and attract new ones. You just need to sit down and talk about your story and the motive because of which you opened the coworking space.
In short, you just need to state why and how in simplest facts. There will be people who get touched by the story and try to connect with you on a general basis.
2. 360′ View
The second best idea you can have for your video marketing strategies. A quick overview of your coworking space is more than enough to make people consider membership.
This 360′ view needs not to be an elaborate virtual tour. You can just add sneak peeks to make interested ones curious. Maybe they can come and pay a visit which results in a new member.
3. Insta Worthy Atmosphere
It’s needless to say that everyone is running after the insta worthy atmosphere these days. So why not convert this collective need as your marketing strategy.
What you, as a coworking space, can do is incorporate some Instagram appropriate backdrops and setups.
Any picturesque background is what people after. So try to build your coworking space, keeping this thing in mind, which can later add weight to your video marketing.
4. Aesthetic Corners
In continuation to the previous one, aesthetic corners are the next decor related thing that can fetch you new members.
Some people tend to have a specific environment to work in. What you can do is build corners, keeping different aesthetics in mind. And, again focus a part of your video marketing on these aesthetic corners.
5. Engaging Programmes
The next trending thing nowadays is engaging programmes. These programmes can be anything from an open mic night to a simple old school book reading event.
It goes without saying that these events have a lot of visitors from various businesses. These visitors can be your potential members.
On top of that, these events have some or other kind of video coverage. You can reach out at any time to such footage and use them as your video marketing.
6. Face to Face Feedback
Reviews are the deciding factors nowadays to choose or not any membership plan. So what will be easier than converting these reviews as your video marketing.
You just need to ask a bunch of members whether they are comfortable or not in sharing their reviews through an interview.
To keep it organic, you can also ask for virtual feedback while you are at it. These face to face feedback and reviews will be better than others. It’s almost like killing two birds with one stone.
7. Online Coverage Of Programme
As we all got to attend the webinars in the pandemic outbreak and posed a lockdown. We can still make those webinars live but with a twist.
The events like open mic night and book reading, as we talked about before, can be put as a programme affiliated with coworking space. You can again take advantage of covering the programme online as a video marketing strategy.
8. Social Media
Social media platforms are another side of video marketing. All the online platforms support video marketing the most.
You just need to make social media business accounts with the name of your coworking space. The rest of the work will be done by the algorithms of these platforms. Social media is also one of the cheapest options for your video marketing.
9. Influencer Collaboration
If you are on any social media platform, you must have a basic knowledge of how collaborations work. Influencers are the people marketers that can preach about anything they are paid for.
You as a coworking space just need to give a brief, and the rest of the work is upto the influencer. The type of content they make is equal to any professional marketing agency.
10. Mundane Routine
Mundane routine is a video marketing idea. Mundane and marketing in one sentence may seem crazy to anyone.
But just like any other brand, you can shoot bits of your day at coworking space and use it as video marketing.
This mundane routine will give members a vantage point in your coworking space. It will also offer a sense of function that you go about in your coworking space.
Closing Points
By now, you have got some ideas if not all for your coworking space’s video marketing. If you have got some resources why not use them to the full extent. As video marketing is becoming the talk of the town, make sure to get the piece of its fame.
The most important mantra that we forget to tell is that your marketing strategies should portray your coworking space as a community. Your positive motive and genuine approach should be at display.
If your coworking space’s video marketing makes its way to the search engine it’s better than the best. The success your coworking space can achieve will be difficult to put in words. In the end it’s the new members that will be the ultimate success in the end. So make sure to benefit from the trending topics and help they have to offer.
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