Implement text messaging campaigns in your marketing strategy to market your business effectively. Despite the noise, how easy is it for you to communicate with your customers? The convenience of mobile phones makes it possible for consumers to communicate with businesses differently – via text message.
Learn why text messaging has become so important to local businesses and use it effectively. On December 8, Podium’s Marketing Director, Matt Boyce, and Partner Marketing Manager, Austin Miller, hosted a sponsored webinar I moderated. We surveyed over 1,000 customers to find out what they think about texting with local businesses and how they can use it to their advantage. In this short webinar review, you’ll get some suggestions and guidance on how to make the most of these insights. Click here to watch the complete presentation.
The Evolution of Business Messaging:
The way businesses communicate is constantly changing and evolving. It all began with the telegram from the telegram to the postal service, then to email.
It’s a problem: Our inboxes are flooded with emails these days.
Text messaging is the answer.
Consumers find that texting is a convenient and straightforward way to communicate with businesses. Email marketing in its heyday had an open rate of 98 percent, comparable to text message marketing today. The click-through rate for text messages is 18 percent – 6.9 times greater than email – but only 12 percent of local businesses use it as a marketing tool. Most regional companies don’t use texting yet, so they miss out on many potentials to improve client engagement. Your company can demonstrate its care, respect for clients’ time and leave a positive impression on clients when using text messaging.
The power of conversational text messaging:
A conversation beyond message blasts is what your customers are looking for. Most consumers would text their local businesses as if they were real individuals 74% of the time. Most customers say they are more likely to engage with a text message from a company if the employee introduces themselves.
Texting’s Marketing Advantage:
In response to a question about texting a local business, respondents responded as follows:
It’s already done, yes. 24 percent – Yes. 43% – I have yet to do this.
Businesses have a lot of potentials to stand out through text communication because there is a lot of desire to communicate with them. Be the first to market SMS messaging in your sector and stand out from your competitors. If done correctly, you can gain an advantage over the competition.
Consumer trends in text messaging:
Texting outperforms phone calls, emails, or even Facebook Messenger in response rate. In contrast, customers are more likely to respond to text messages than voicemails and phone calls.
What’s the reason? It’s quick and easy.
Customers need to communicate with a business conveniently. For example, you might discover that your customers prefer text message responses outside of office hours. You may provide immediate responses or establish a low-barrier entry point to nurture a new lead. If you use text messages in your marketing and sales funnel, customers will feel like they have a special connection to your company.
Suggestions for Local Business SMS Marketing:
Podium conducted a study with 1,000 participants, and the results can help you develop a strategic SMS message plan.
Offer incentives:
Customers want local businesses to send: According to Podium, local companies should send:
- Discounts, coupons, and promo codes are monetary incentives.
- Loyalty benefits and offers.
- “Back in stock” notifications
Make the experience more personalized:
You might also be able to establish a closer relationship by personalizing your text messages. Using a customer’s name to personalize services and sales can significantly impact.
Transmission frequency:
Podium recommends sending text messages once a week or once a month at most. Depending on the company’s nature, promotional communications are sent at varying frequencies.
Design a Purchase Process That Isn’t Frictional:
Your business can be proactive by sending text messages within minutes, nurturing a customer, and closing sales. You can increase your lead’s likelihood of converting by being available to answer questions, providing relevant and timely information, and showing your care. You could, for instance, in a short time:
- We provide a seamless second means of payment within a text message experience.
- Create a sales funnel that starts with a Google search and leads to a simple opt-in to begin the nurturing process.
- Your leads will convert with an easy-to-use SMS payment option.
- Ask clients to leave reviews, which will assist with the optimization of your page and help you rank better on Google.
Text messaging is convenient because it is already installed on everyone’s phone, and your customers won’t have to download another app to communicate.
What Can I Do to Prevent Unsubscribes?
Customers unsubscribe when firms contact them without their consent or don’t remember signing up. It is essential to get your clients’ consent to SMS them by opting in.
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