SERP Layout:
SERP means Search Engine Results Page. Whenever the people search for anything on the Internet you will see the results or output on a particular page called SERP and the structure of that page is nothing but SERP Layout. SERP Structure is dividing into 3 sections and are given below:
- Inorganic Results
- Business Listings
- Organic Results
Inorganic Results are nothing but the paid ads and are created with Google Adwords Tool. This is the first section that appears on the SERP Layout. Sometimes these results may be divided and show on the top and bottom of the SERP Layout. Mostly you will see 4 to 5 paid ads on the results page. This is not a mandatory thing for the Google to show these paid ads every time to the people but it depends on the Keywords choose by the owner of that specific ad.
The second section shows us local maps or business listings. These business listings are created by SEO’s and will be discussed clearly in the flow. These are very important for local businesses to boost their rankings or to boost their business in terms of address verification and branding.
The Organic Results will come under Search Engine Optimization.
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